Dear [Name]:

As I am sure you are aware, the [disastrous, serious] fire [explosion, tornado loss, etc.] that happened [next door, down the street, etc.] the other day could happen to any business including, unfortunately, yours.

Property insurance is a complicated business and securing proper coverage requires not only expertise, but also diligence. Here at [agency] we pride ourselves in our commitment to carefully survey our clients’ needs and then check frequently to ensure that the insurance coverage we recommend keeps pace with these needs.

We would like to provide this same commitment to your business. May we have an opportunity to review your present loss prevention program and your property insurance needs? There is absolutely no cost or obligation on your part.

I'll call you in a few days for an appointment at your convenience.

Sincerely,