NICHE MARKETS
Dear [Name]:
I'm writing to share some good news that could save you time and money! [Company], one of the many fine insurers we represent, has developed a package policy expressly for [business] like yourself.
This program is different from most due to the things that are missing from it – confusion, excessive forms and requirements, and a high price. Conversely, the things that are included are custom coverage for your business, a simplified application process, prompt accurate service, and efficient claim handling.
This package policy has been proven to meet the needs of businesses like yours. Most important, it generally provides more coverage for less money.
If you'd like to see how your business can save money and time with this protection, call, email, or fax us [Insert phone, FAX, email] or simply send the postage-paid reply card today. Someone from our office will contact you soon. As usual, there's no cost or obligation with this program review.
Sincerely,
OFFERING A SURVEY TO BUSINESS PROSPECTS
Dear [Name]:
Would you be interested in having a free, detailed survey of your business insurance needs?
Since insurance represents an overhead expense, we are always careful to approach the needs of a business with thoroughness. Surveys are very beneficial to you in several ways:
You gain a better understanding of the hazards to which your business is exposed.
You see your present insurance coverages graphically and clearly explained.
You have the opportunity to decide how much risk you wish to assume and how much you prefer to transfer to an insurance company.
You gain the opportunity for savings in insurance costs with a total coverage program in place.
Please allow me to call and discuss this further with you.
No cost. No obligation.
Cordially,
OFFERING A SURVEY TO COMMERCIAL PROSPECTS
Dear [Name]:
If you try on a pair of shoes that don't fit, you know about it promptly. If you buy insurance that doesn't fit, you might not know it until it's too late.
Our company has an extremely effective method of testing coverage by evaluating what kind of insurance, and how much, you should have. We are also able to identify coverage you may have that you don't need. Our survey has earned high marks throughout [name of your city].
We urge you to take advantage of this no-obligation service. It is especially important now, with the many changes that have occurred in coverage and rates in recent years.
Please drop the enclosed business reply card in the mail today, give me a call at [phone number] or email me at [email address]. We'll arrange a meeting convenient for you and provide the survey without cost or obligation.
Sincerely yours,
