Volume 150

JUNE 2019

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BUSINESS BUILDING LETTERS:

PRODUCTS LIABILITY

Dear [Name]:

In spite of every precaution taken, one of your products occasionally may cause injury to someone who buys it. This may be because of the following:

  1. Something goes wrong with a single article
  2. The instructions on the label are misinterpreted
  3. The buyer uses the product improperly

Whatever the cause, if the purchaser suffers injury, you'll likely hear about it in the form of a claim. In these days of consumer activism, this situation has increasingly confronted manufacturers and processors in every line of business. The cases you read about in the paper are just the tip of the iceberg. For each media reported case, there are ten others with attorney costs eating up thousands of dollars in business assets.

If your company manufactures or processes goods, your business is certainly at risk. Isn’t it time that you welcome the protection that product liability insurance can offer?

I will call you in the next couple of days to make an appointment. You'll feel better after a brief discussion and review.

Sincerely,