Volume 160

APRIL 2020

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PF&M ANALYSIS:

AAIS Commercial Umbrella Liability

3. Advertisement

An announcement or public notice. Such notices on the internet or that are in any type of electronic communications are also advertisement when they offer the named insured's products, goods, or services for either of the following:

  • Letting prospective customers, clients, purchasers, or patrons know of these items being for rent, lease, sale or available.  

Letting those who could be supporters know about these items so that they consider their usefulness. The same criteria apply to advertisements on websites. However, only the part of the website that offers the named insured's products, goods, or services as such is considered advertisement.