Sure, most coverage disputes remain between policyholders and insurers. However, insurance professionals know that they have much at stake when differences of opinion develop into court battles. Agents have their own reasons to actively mitigate problems.
Frankly, when policyholders claim that they didn’t know about or didn’t understand a policy condition, provision, language, or exclusion/limitation, they also usually place some responsibility on their agent. Therefore, it’s important for agents to take every opportunity to clearly communicate about exposures. That means being straightforward on what a policy can deliver. It also requires taking steps to be aware of new exposures a client may acquire. It’s prudent to suggest how additional risks might be addressed, especially regarding the availability of other policies or endorsements.
There are several benefits to being proactive. Agents may demonstrate increased value to their customers by actively monitoring their coverage needs. They will increase their skills in managing and mitigating risks. They end up creating additional income and avoiding/minimizing litigation can improve their profitability and their value to the insurers they represent.
Click here to see an excerpt of a relevant article regarding insurance contract issues from an agent’s perspective. It originally appeared in the October 2018 issue of Rough Notes Magazine. It is from the magazine’s archives found in Advantage Plus.