May 2011, Volume 53
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2.B.3
OFFERING A SURVEY TO COMMERCIAL PROSPECTS

Dear [Name]:

If you try on a pair of shoes that don't fit, you know about it promptly. If you buy insurance that doesn't fit, you might not know it until it's too late.

Our company has an extremely effective method of testing coverage by evaluating what kind of insurance, and how much, you should have as well as what coverage you don't need. Our survey has earned high marks throughout [name of your city].

We urge you to take advantage of this no-obligation service. It is especially important now, with the many changes that have occurred in coverage and rates in recent years.

Please drop the enclosed business reply card in the mail today, give me a call at [phone number] or email me at [email address]. We'll arrange a meeting convenient for you and provide the survey without cost or obligation.

Sincerely yours,