Volume 78

June 2013

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BUSINESS BUILDING LETTER:

INSURANCE AGENCY OR A CATERING BUSINESS

Dear [Name]:

This may seem odd, but we have an instance where we are proud to have confused you! It appears we need to remind [insert agent's name] clients that, rather than a catering firm, we are an insurance agency.

We don't assume that your business is just like someone else's. We know that your operations are unique. You have different concerns and coverage needs. We are dedicated to remembering what makes you special; so we cater to your needs!. More important, we remain faithful to working with you to provide the protection that you need.

We make such a huge commitment to providing custom service that many of our clients are convinced that we are catering our services especially for them. Yes, it's true that we are dedicated to getting you the protection that works for your particular situation…so we are a caterer! Well, what's your pleasure? We're here and ready to serve you.

If you have questions, we're only a phone call away.

Sincerely,